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Establishing your brand on Amazon can be a difficult, daunting task in an ever-growing marketplace where marketability and differentiation – both brand and product – is more essential than ever before. Creating a fair, competitive marketplace by requiring online resellers to adhere to an established minimum price is important for protecting and growing your brand.…

Across Amazon, sellers and consumers alike are being hit with substantial price increases in Prime membership fees, Fulfillment by Amazon (FBA) expenses, and Amazon advertising costs. Extenuating circumstances continue to affect Amazon FBA rates. Namely, a dramatic increase in sellers on Amazon has led to supply chain bottlenecks, labor shortages, wage increases, logistical nightmares, warehousing…

Similarly to Google search results, customers on Amazon are more likely to view products listed on page one of their search results. For this reason, ensuring a high level of discoverability and product ranking is key to remaining competitive on Amazon – especially at a time when there are more sellers on Amazon than ever…

Products sold on Amazon that have different sizes, colors, flavors, and other traits are typically referred to as “variation” or “parent-child relationship” product listings. These products are related to each other and allow customers to compare and choose products based on their different attributes – all on a single product page.   What Is an…

On February 3, 2022, Amazon announced that the company will increase the annual price of Prime membership in the U.S. from $119 to $139 – representing a 17% increase. This price hike is the first to hit since 2018 and is meant to offset inflation, rising wages and transportation costs. Annual membership prices are rising…

Since our inception, ZQUARED has experienced exponential client and revenue growth due to our knowledge of all things Amazon. Our Brand Partners trust us, and the numbers show it! From 2018 to 2021, ZQUARED has more than doubled their revenue from $30mm to upward of $60mm annually. Our company growth can be attributed to our…

UPDATE: NOVEMBER 2021 Amazon has provided updated “Selling Policies and Seller Code of Conduct” guidelines for November 2021 that all sellers are expected to adhere to when listing products on Amazon. Neglecting to adhere to these policies may result in suspension of the seller’s Amazon account.   Seller Code of Conduct This policy requires that…

Introduction A customer's joy and a seller’s frustration – the ease of Amazon returns! If you’re familiar with selling on Amazon, you know the challenges that come along with navigating returns on the platform. To further complicate the matter, Amazon has extended the return window for purchases made between October 1st and December 31st for the…