Our Blog

The Amazon Buy Box

April 22, 2022
One of the terms often seen in Amazon reporting and metrics tables is the “Buy Box Percentage”, a metric that provides data on how often you are winning the sale for a particular product. The Buy Box is one of the most important aspects to capturing sales, and critically affects your chances of success on…

Amazon Continues to Expand Same-Day Delivery Services

April 15, 2022
In March 2022, Amazon announced the latest expansion of their “mini-fulfillment centers” to Boston, which allow for same-day delivery to Prime customers within the Greater Boston Area. This service is now available in 27 cities across the country. Same-day delivery allow orders to arrive within hours of purchase. Orders placed as late as midnight arrive…

Addressing Suppressed and Restricted Listings

April 8, 2022
Selling on Amazon can be an exceptionally profitable business if properly set up and well managed. Many mistakenly believe that once you set up an Amazon product listing, you can simply rake in the profits without having to adjust or maintain it. However, a wide variety of potential issues can arise for various reasons including…

Enforcing Minimum Advertised Price (MAP) on Amazon

March 28, 2022
Minimum Advertised Price (MAP) is the minimum price a manufacturer sets for product resale. Distributors and resellers are not permitted to advertise or resell products online for less than the manufacturer’s established MAP. When resellers agree to the terms outlined by the manufacturer, they sign a MAP agreement to ensure a level playing field and…

Minimum Advertised Price (MAP) Agreements & Amazon

March 23, 2022
Establishing your brand on Amazon can be a difficult, daunting task in an ever-growing marketplace where marketability and differentiation – both brand and product – is more essential than ever before. Creating a fair, competitive marketplace by requiring online resellers to adhere to an established minimum price is important for protecting and growing your brand.…

Advertising Costs On the Rise

March 14, 2022
Across Amazon, sellers and consumers alike are being hit with substantial price increases in Prime membership fees, Fulfillment by Amazon (FBA) expenses, and Amazon advertising costs. Extenuating circumstances continue to affect Amazon FBA rates. Namely, a dramatic increase in sellers on Amazon has led to supply chain bottlenecks, labor shortages, wage increases, logistical nightmares, warehousing…

How To Choose the Right Amazon Product Category and Browsing Tree Guides

March 1, 2022
Similarly to Google search results, customers on Amazon are more likely to view products listed on page one of their search results. For this reason, ensuring a high level of discoverability and product ranking is key to remaining competitive on Amazon – especially at a time when there are more sellers on Amazon than ever…

Understanding Amazon ASINs: Parent/Child Relationships and Variations

February 24, 2022
Products sold on Amazon that have different sizes, colors, flavors, and other traits are typically referred to as “variation” or “parent-child relationship” product listings. These products are related to each other and allow customers to compare and choose products based on their different attributes – all on a single product page.   What Is an…

Amazon Increases Annual Fee for Prime Membership – February 2022

February 24, 2022
On February 3, 2022, Amazon announced that the company will increase the annual price of Prime membership in the U.S. from $119 to $139 – representing a 17% increase. This price hike is the first to hit since 2018 and is meant to offset inflation, rising wages and transportation costs. Annual membership prices are rising…

Brand Spotlight: Crossrope

February 12, 2022
Challenge Crossrope offered products on Amazon but was unfamiliar with Prime, FBA and how to create a merchant storefront. They didn’t have the time or energy to remove experts in the Amazon field, and were looking for a partner who could handle the entire process. “ZQUARED’s Inc. 5000 Award is a testament to a fast-moving…

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