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Grow Your Brand with External Marketing

January 24, 2023
What is External Traffic? For sellers looking to stand out on the crowded Amazon marketplace, optimizing their products’ listings is essential. 75% percent of Amazon sales are generated through Amazon’s internal search engine alone. But what about that other 25%? This “external traffic” represents customers guided to Amazon listings through outside sources, such as social…

Launching your Brand on Amazon

January 24, 2023
E-commerce is a nearly $1 trillion market in the U.S. and is projected to grow to $2 trillion by 2030, making online sales an essential revenue stream for many companies. For newcomers to the e-commerce market, selling on Amazon is an obvious choice. Amazon alone is responsible for 40% of total retail e-commerce sales, and…

Ecommerce Businesses Grapple with High Return Rates

January 24, 2023
The e-commerce market shows no signs of slowing following the rapid growth of online shopping at the onset of the COVID-19 pandemic. It broke $1 trillion in value at the end of 2022, constituting 70% of the total retail market. These booming sales accompany a high rate of return on purchased goods. In 2022, 20%…

1st Party vs. 3rd Party: What is Best for your E-Commerce Business?

November 30, 2022
E-commerce is booming. For businesses looking to capitalize on digital marketplaces, Amazon and Walmart are obvious online marketplace choices. With the option to sell via these platforms in two primary ways – 1st Party (1P) and 3rd Party (3P) – you might be wondering which model will best serve your brand. In short, 1P turns…

Amazon Ad Types

August 15, 2022
Amazon Ads play a key role in sustained success on the platform. Whether you’re an established seller or just starting out, ads are important for driving traffic, gaining brand recognition and improving ranking. There are many forms of advertising that can be utilized both on and off Amazon to drive traffic to detail pages. In…

Walmart’s Competitive Edge to Amazon

June 25, 2022
Walmart Challenges Amazon, Leverages Retail Infrastructure for E-Commerce In recent years Amazon has spent millions building fulfillment centers across the country to allow for quick, same-day delivery to their customers. Walmart, however, already has a vast network of brick-and-mortar retailers positioned for delivery, which grants them a head start as they challenge Amazon for e-commerce…

Minimum Advertised Price (MAP) Agreements & Amazon

March 23, 2022
Establishing your brand on Amazon can be a difficult, daunting task in an ever-growing marketplace where marketability and differentiation – both brand and product – is more essential than ever before. Creating a fair, competitive marketplace by requiring online resellers to adhere to an established minimum price is important for protecting and growing your brand.…

Amazon Extends the Holiday Return Window (Again)

November 18, 2021
Introduction A customer's joy and a seller’s frustration – the ease of Amazon returns! If you’re familiar with selling on Amazon, you know the challenges that come along with navigating returns on the platform. To further complicate the matter, Amazon has extended the return window for purchases made between October 1st and December 31st for the…

Best Selling Items on Amazon This Holiday Season (2021)

November 18, 2021
Introduction What items are flying off Amazon’s shelves this holiday season? Last year, e-commerce sales increased by 17% on the platform from October to December. During the 2020 holiday season, the e-tail giant delivered more than 1.5 billion toys, beauty and personal care products, electronics, and home goods. Sellers are expecting a continual tick upward…

Navigating Customer Returns on Amazon

October 21, 2021
One of the key benefits that shoppers love about Amazon is the painless customer return process. Unfortunately for sellers, Amazon has few customer return policy limitations and a generous return window. The average return rate on Amazon ranges between 5-15%. Some categories, like clothing, can get as high as 40%. In total, nearly $25M worth…

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