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If you are an e-commerce business owner and looking to expand your audience, utilizing social media is a must. The fast-growing trend of “social shopping” allows consumers to shop the products they love directly via social media. The experience is designed to be engaging and community-driven - and the potential revenue for prospective sellers is…

At least 28% of the world population shops online, and that figure is anticipated to grow in coming years. Overall, e-commerce sales could reach 20.8% of all retail sales worldwide in 2023. Total sales are projected to surpass $7 trillion by 2025. As customers turn to online retailers for their shopping needs, businesses are continually…

What is External Traffic? For sellers looking to stand out on the crowded Amazon marketplace, optimizing their products’ listings is essential. 75% percent of Amazon sales are generated through Amazon’s internal search engine alone. But what about that other 25%? This “external traffic” represents customers guided to Amazon listings through outside sources, such as social…

E-commerce is a nearly $1 trillion market in the U.S. and is projected to grow to $2 trillion by 2030, making online sales an essential revenue stream for many companies. For newcomers to the e-commerce market, selling on Amazon is an obvious choice. Amazon alone is responsible for 40% of total retail e-commerce sales, and…

The e-commerce market shows no signs of slowing following the rapid growth of online shopping at the onset of the COVID-19 pandemic. It broke $1 trillion in value at the end of 2022, constituting 70% of the total retail market. These booming sales accompany a high rate of return on purchased goods. In 2022, 20%…

E-commerce is booming. For businesses looking to capitalize on digital marketplaces, Amazon and Walmart are obvious online marketplace choices. With the option to sell via these platforms in two primary ways – 1st Party (1P) and 3rd Party (3P) – you might be wondering which model will best serve your brand. In short, 1P turns…

Amazon Ads play a key role in sustained success on the platform. Whether you’re an established seller or just starting out, ads are important for driving traffic, gaining brand recognition and improving ranking. There are many forms of advertising that can be utilized both on and off Amazon to drive traffic to detail pages. In…

Walmart Challenges Amazon, Leverages Retail Infrastructure for E-Commerce In recent years Amazon has spent millions building fulfillment centers across the country to allow for quick, same-day delivery to their customers. Walmart, however, already has a vast network of brick-and-mortar retailers positioned for delivery, which grants them a head start as they challenge Amazon for e-commerce…

Establishing your brand on Amazon can be a difficult, daunting task in an ever-growing marketplace where marketability and differentiation – both brand and product – is more essential than ever before. Creating a fair, competitive marketplace by requiring online resellers to adhere to an established minimum price is important for protecting and growing your brand.…

Introduction A customer's joy and a seller’s frustration – the ease of Amazon returns! If you’re familiar with selling on Amazon, you know the challenges that come along with navigating returns on the platform. To further complicate the matter, Amazon has extended the return window for purchases made between October 1st and December 31st for the…