Amazon Promotions Work Differently Behind the Discount Cyber Week and Prime events put Amazon promotions front and center, but coupons, Prime Exclusive Discounts, and Lightning Deals are tools brands can use throughout the year. To a shopper, all three formats look like the same thing: a lower price. Behind that lower price, each format works…
When a retail buyer complains about your Amazon price, the complaint usually reaches further than one listing. The retailer bought inventory against an expected selling price, planned its margin around that price, and may have scheduled a promotion that the product’s Amazon offer now undercuts. Treating the issue as a one-time pricing error misses the…
Most brands spend substantial time refining their listing bullets, keywords, and A+ Content. However, before anyone reads a word of your listing, they scroll past dozens of thumbnails and choose the few worth opening. The main image does much of the work in that moment, often before shoppers give the price or reviews a second…
What Kind of Support Does Your Brand Need? Agencies, consultants, and channel partners often promise the same outcome: more sales, better margins, and a stronger presence on Amazon and other marketplaces. The working relationships behind those promises can look very different. That difference makes a real difference in the execution strategy you should pursue. A…
As of February 8, 2026, Amazon eliminated the exemption that let sellers of expensive items handle returns outside its standard prepaid-label workflow. Eight days later, it shortened the window sellers get to dispute a bad return from 60 days to 30. Neither change is catastrophic on its own. Together, they shift meaningful financial risk onto…
Every growing brand eventually asks the same question: where do we sell next? A third marketplace, a new retailer, wholesale, TikTok Shop, international expansion. The instinct is to treat expansion as the next milestone, the natural reward for early traction. That instinct skips a step. A new channel only works if the brand already understands…
Many e-commerce brands hit $1 million doing everything by feel. The founder makes every call: pricing, inventory, ad spend, customer replies. That approach works early, and it stops working once the business outruns one person’s attention. Why the $1 Million Plateau Happens Instinct runs out of room The first $1 million usually comes from founder…
Amazon Brand Registry is free to enroll in and unlocks a significant set of tools: A+ Content, Brand Stores, Sponsored Brands, Sponsored Display, Brand Analytics, and listing protection. But getting it wrong at setup, or ignoring the program after approval, limits what it can actually do. The six mistakes below are the ones that most…
Sponsored Brands video is the only Amazon ad format that puts a moving product demonstration directly in search results, next to keyword-triggered queries, at the moment a shopper is actively looking. It autoplays muted, pays per click not per view, and is available only to Brand Registry sellers. This post covers Sponsored Brands video requirements…
Amazon DSP comes up often in conversations about scaling advertising. It is also one of the most misunderstood tools on the platform. Some brands dismiss it as too expensive. Others treat it as a natural next step after Sponsored Products without understanding what they are getting into. This post covers what DSP is, how it…