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Utilizing Amazon FBM (Fulfillment By Merchant) as a Competitive Advantage

September 2, 2020
As a seller, navigating and positioning your brand within Amazon’s competitive marketplace poses a variety of difficult challenges. Adding the complexities associated with determining the right fulfillment method for your brand is one such challenge. Amazon offers sellers two fulfillment processes: Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). Fulfillment by Amazon (FBA) allows…

Understanding Your Amazon Return On Ad Spend (ROAS)

August 10, 2020
Amazon continually rolls out new products, features and services that sellers can – and should – use to fuel brand growth on the Amazon platform. As an industry leader, ZQUARED is positioned to be on the cutting edge of utilizing and leveraging available tools to their full potential in support of our Brand Partners.  As…

How to Eliminate Rogue Buyers and Sellers on Amazon: 2020 Edition

March 30, 2020
There are two types of Amazon sellers: legitimate, authentic sellers and rogue sellers. Authentic sellers are legitimate business owners who are known by manufacturers as approved sellers of their products who adhere to all guidelines set forth by the brand. Rogue sellers are defined as any seller who is not transparent with manufacturers as to…

Amazon Video Now in Search Ads for Sponsored Brands

February 24, 2020
Amazon offers a variety of advertising options to help sellers reach their target audience and increase sales. The latest advertising option is video in search ads for sponsored brands. Video in search allows advertisers to create content-rich media that appears below the fold in the search results for select keywords that are relevant to the…

St. Louis Business Journal’s “Fast 50” For 2019: ZQUARED

January 15, 2020
No. 9 • 2018 revenue: $31.4 million • 2016-2018 change: 161.67% When brothers Zach and Chad Cornett founded Advantage Nutrition in Chad’s basement in 2010, they envisioned a brick-and-mortar retail company. That plan changed quickly when they saw the way online retail was taking off. “We realized that online ‘e-tail’ was blowing up like crazy,…

How to Optimize Amazon Product Listings

December 5, 2019
After spending countless hours researching and developing your brand and product(s), it’s finally time to start selling on Amazon and making some money! Or maybe you’ve been selling on Amazon but haven’t yet seen the uptick in sales that you’d like to see. Either way, congratulations on your dedication and entrepreneurship! If you want to…

Protect Your Amazon “Buy” Box and Enhance Your Brand With One Pricing Strategy

November 11, 2019
Between online and brick and mortar retailers, consumers have more purchasing options than ever before. They are, therefore, more likely to engage in price comparison to find the best deal. Maintaining consistent pricing through efficient minimum advertised price (MAP) standards allows sellers to enhance their brand identity. This also decreases the risk of rogue sellers…

The Importance of Merging or Removing Duplicate Amazon Listings

October 4, 2019
Establishing and maintaining a solid brand image may be difficult to achieve, but it can be done through brand consistency across all selling platforms. Ensuring that product description, key selling points, pricing, and imagery are the same – no matter what platform the product is viewed on or who the seller is – helps to…

Having a Hard Time Finding a Quality Amazon Retailer?

September 16, 2019
If your company is having a difficult time finding a retailer to sell your brand on Amazon, then look no further. ZQUARED is a unique company that has a strong history of results growing brands on Amazon. Through comprehensive planning and proactive management, ZQUARED is committed to helping your company become successful. By investing, tracking,…

Enhancing Brand Identity Through Consistent Pricing

August 9, 2019
Most people might think that a downed production line might be one of the biggest problems facing a manufacturer, and, truthfully, they might be right. But a close second is a shadowy topic known across industries as “rogue sellers”, or product resellers who buy products in bulk from manufacturers and resell them well below the…

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