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Amazon Video Now in Search Ads for Sponsored Brands

February 24, 2020
Amazon offers a variety of advertising options to help sellers reach their target audience and increase sales. The latest advertising option is video in search ads for sponsored brands. Video in search allows advertisers to create content-rich media that appears below the fold in the search results for select keywords that are relevant to the…

St. Louis Business Journal’s “Fast 50” For 2019: ZQUARED

January 15, 2020
No. 9 • 2018 revenue: $31.4 million • 2016-2018 change: 161.67% When brothers Zach and Chad Cornett founded Advantage Nutrition in Chad’s basement in 2010, they envisioned a brick-and-mortar retail company. That plan changed quickly when they saw the way online retail was taking off. “We realized that online ‘e-tail’ was blowing up like crazy,…

How to Optimize Amazon Product Listings

December 5, 2019
After spending countless hours researching and developing your brand and product(s), it’s finally time to start selling on Amazon and making some money! Or maybe you’ve been selling on Amazon but haven’t yet seen the uptick in sales that you’d like to see. Either way, congratulations on your dedication and entrepreneurship! If you want to…

Protect Your Amazon “Buy” Box and Enhance Your Brand With One Pricing Strategy

November 11, 2019
Between online and brick and mortar retailers, consumers have more purchasing options than ever before. They are, therefore, more likely to engage in price comparison to find the best deal. Maintaining consistent pricing through efficient minimum advertised price (MAP) standards allows sellers to enhance their brand identity. This also decreases the risk of rogue sellers…

The Importance of Merging or Removing Duplicate Amazon Listings

October 4, 2019
Establishing and maintaining a solid brand image may be difficult to achieve, but it can be done through brand consistency across all selling platforms. Ensuring that product description, key selling points, pricing, and imagery are the same – no matter what platform the product is viewed on or who the seller is – helps to…

Enhancing Brand Identity Through Consistent Pricing

August 9, 2019
Most people might think that a downed production line might be one of the biggest problems facing a manufacturer, and, truthfully, they might be right. But a close second is a shadowy topic known across industries as “rogue sellers”, or product resellers who buy products in bulk from manufacturers and resell them well below the…

Amazon and Sales Tax Collection

June 18, 2019
If you sell your products on Amazon, and even if you merely follow public tax policy, you know the winds of change have been blowing. Online consumers have enjoyed a no sales tax ecosystem since the courts decided in 1992 that companies did not have to charge sales tax if they did not have a…

Amazon PAT Ads

May 8, 2019
ZQUARED has an exciting new type of advertising that we are implementing for our brand partners. Amazon refers to them as PAT ads. We refer to them as "those new Amazon ads that look really cool" and we're excited to take for a spin. What Are PAT Ads? Product targeting allows you to choose specific…

Amazon Ad Bid Management

April 6, 2019
In the ever-changing world of Amazon, ZQUARED continually strives to be on the leading edge of leveraging technology to launch and grow brands, and maximize market share for your brand. One of the technologies on the leading edge is a more robust ad bid management tool for Amazon merchants. What is Ad Bid Management? ZQUARED…

Top 3 Advertising Mistakes Brands Make on Amazon

October 13, 2018
To be competitive on the Amazon marketplace, your company must continually strive to enhance its product and marketing plan to make your brand known. If your company is not growing on Amazon, you are probably making avoidable mistakes that keep you from reaching your full potential. As a preferred Amazon reseller company, ZQUARED knows how…

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