Our Blog

Mobile Shopping Innovation Could Set New Standards

September 21, 2023
In 2022, e-commerce sales globally broke $5.7 trillion, a figure which is expected to grow to nearly $6.3 trillion in 2023. Within this rapidly expanding market, shopping by mobile device – a trend known as “m-commerce” – is set to become the standard shopping method. E-commerce giants, such as Amazon and Walmart, are spearheading m-commerce…

Sustainability & Beauty

September 21, 2023
Sustainability is becoming central to growing the beauty e-commerce market. The beauty industry – including skincare, fragrance, makeup, and haircare - has long been criticized for its environmental impact, use of toxic chemicals, and non-recyclable materials. However, in recent years, beauty has been undergoing a green movement, known as “sustainable beauty,” with brands taking action…

AI-Fueled Voice Shopping to Change Ecommerce Landscape

July 17, 2023
Developments in A.I. technology – like Amazon’s Alexa - are poised to reshape ecommerce and consumer behavior. As a result, online sellers will need to adapt to new product search methods powered by A.I. in order to stay on top of the trend. “You will never go to a search site again, you will never…

Health and Personal Care Ecommerce Continues to Boom

July 17, 2023
Health and personal care products – such as beauty, medicine, and hygiene - have long been a brick-and-mortar retail stronghold. Yet, as more consumers turn online for their shopping needs, physical retail dominance in this category is beginning to slip. Amazon, the world’s predominant ecommerce marketplace, is expected to overtake Walmart in health and personal…

Tips for Forecasting on Amazon

May 18, 2023
The Importance of Forecasting on Amazon You’ve done the hard part: you have an excellent product and launched your e-commerce business on Amazon. However, selling online can be volatile: even after the turbulent start-up phase, navigating demand spikes and drops can be challenging if you are not fully prepared. Forecasting is an essential tool to…

Inflation Targets the Pet Industry

May 18, 2023
Although overall U.S. economic inflation shows signs of cooling in recent months, the pet care industry continues to suffer from a high consumer price index (CPI) - the standard statistic used to measure inflation rates. As a result, pet care businesses struggle to maintain a profit margin without pushing consumers away with rising prices on…

Making the Most of Social Commerce

March 21, 2023
If you are an e-commerce business owner and looking to expand your audience, utilizing social media is a must. The fast-growing trend of “social shopping” allows consumers to shop the products they love directly via social media. The experience is designed to be engaging and community-driven - and the potential revenue for prospective sellers is…

2023 Market Predictions

March 21, 2023
At least 28% of the world population shops online, and that figure is anticipated to grow in coming years. Overall, e-commerce sales could reach 20.8% of all retail sales worldwide in 2023. Total sales are projected to surpass $7 trillion by 2025. As customers turn to online retailers for their shopping needs, businesses are continually…

Grow Your Brand with External Marketing

January 24, 2023
What is External Traffic? For sellers looking to stand out on the crowded Amazon marketplace, optimizing their products’ listings is essential. 75% percent of Amazon sales are generated through Amazon’s internal search engine alone. But what about that other 25%? This “external traffic” represents customers guided to Amazon listings through outside sources, such as social…

Launching your Brand on Amazon

January 24, 2023
E-commerce is a nearly $1 trillion market in the U.S. and is projected to grow to $2 trillion by 2030, making online sales an essential revenue stream for many companies. For newcomers to the e-commerce market, selling on Amazon is an obvious choice. Amazon alone is responsible for 40% of total retail e-commerce sales, and…

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