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What is External Traffic? For sellers looking to stand out on the crowded Amazon marketplace, optimizing their products’ listings is essential. 75% percent of Amazon sales are generated through Amazon’s internal search engine alone. But what about that other 25%? This “external traffic” represents customers guided to Amazon listings through outside sources, such as social…

E-commerce is a nearly $1 trillion market in the U.S. and is projected to grow to $2 trillion by 2030, making online sales an essential revenue stream for many companies. For newcomers to the e-commerce market, selling on Amazon is an obvious choice. Amazon alone is responsible for 40% of total retail e-commerce sales, and…

The e-commerce market shows no signs of slowing following the rapid growth of online shopping at the onset of the COVID-19 pandemic. It broke $1 trillion in value at the end of 2022, constituting 70% of the total retail market. These booming sales accompany a high rate of return on purchased goods. In 2022, 20%…

Pet Center, Inc. prides itself on creating all-natural pet products that are both healthy and safe for your furry companions. Opening its doors in 1987 in California, PCI was founded because the pet industry was lacking safe and healthy alternatives to treats. The brand has been widely applauded for their continued commitment to excellence, and…

E-commerce is booming. For businesses looking to capitalize on digital marketplaces, Amazon and Walmart are obvious online marketplace choices. With the option to sell via these platforms in two primary ways – 1st Party (1P) and 3rd Party (3P) – you might be wondering which model will best serve your brand. In short, 1P turns…

With inflation on the rise, consumers are becoming more price sensitive. Utilizing promotions and discounts appeals to shoppers who are looking to save and can be a powerful tool for boosting sales. Amazon offers a variety of options to sellers for discounting products, including coupons, promotional codes, and deal programs.   Amazon Coupons Amazon Coupons…

In 1985, Smokey Mountain Chew was born as the first true innovator in the smokeless tobacco alternative space. Since its inception, the company has experienced tremendous growth, meeting a need in the industry for nicotine-free and tobacco-free alternatives to dip. Their vision for assisting adult tobacco consumers in taking back their tobacco-free lives has attracted…

E-commerce growth has soared since the onset of COVID-19, surpassing FTI Consulting’s pre-pandemic 2025 sales figures projections. It is on course to reach $1 trillion in 2022 for the first time ever. Analysts predict e-commerce retail to grow at a 10% compound annual growth rate through 2027, and exceed $2 trillion by 2030, which will…

In order to effectively sell on Amazon, seller’s need to create a comprehensive digital strategy that allows them to stand out amongst the sea of competitors. While an amazing product, eye-catching imagery, and captivating product listing content are all essential to driving sales and revenue, in today’s digital environment, those elements are not enough to…

Amazon Ads play a key role in sustained success on the platform. Whether you’re an established seller or just starting out, ads are important for driving traffic, gaining brand recognition and improving ranking. There are many forms of advertising that can be utilized both on and off Amazon to drive traffic to detail pages. In…