The landscape of Amazon continues to evolve, presenting both exciting opportunities and significant challenges for sellers. In 2024, three key areas stand out as potential roadblocks to success: compromised cash flow, fierce competition, and stringent inventory expectations. However, with the right strategies and support, these hurdles can be transformed into stepping stones for growth. Challenge…
In late 2023, Amazon announced plans to revamp its popular Fulfillment by Amazon (FBA) system, its storage and distribution infrastructure utilized by millions of Amazon third-party sellers to guarantee two-day delivery to their customers. For Amazon, the goal of this strategic shift is to improve delivery efficiency, reducing transportation and operational costs as well as…
The holiday season has come and gone, leaving a trail of twinkling lights, joyful memories, and, unfortunately, a mountain of returns. While some Amazon sellers meticulously strategize and bolster their return infrastructure, others might be caught off guard, facing customer service backlogs, processing delays, and ultimately, reputational damage. The question becomes: how can brands weather…
If you’re involved in marketing within an e-commerce business, you probably contemplate dozens of marketing strategy questions daily. Core to these questions is likely the big one: How can I drive traffic to my Amazon listings? It’s no secret that the best e-commerce businesses sell, and sell well, on Amazon. Why? The answer is simple:…
The Importance of Forecasting on Amazon You’ve done the hard part: you have an excellent product and launched your e-commerce business on Amazon. However, selling online can be volatile: even after the turbulent start-up phase, navigating demand spikes and drops can be challenging if you are not fully prepared. Forecasting is an essential tool to…
With inflation on the rise, consumers are becoming more price sensitive. Utilizing promotions and discounts appeals to shoppers who are looking to save and can be a powerful tool for boosting sales. Amazon offers a variety of options to sellers for discounting products, including coupons, promotional codes, and deal programs. Amazon Coupons Amazon Coupons…
In order to effectively sell on Amazon, seller’s need to create a comprehensive digital strategy that allows them to stand out amongst the sea of competitors. While an amazing product, eye-catching imagery, and captivating product listing content are all essential to driving sales and revenue, in today’s digital environment, those elements are not enough to…
When a seller has an issue pertaining to their Amazon Seller Central account, they may be required to open a case in order to resolve the problem. There are a variety of common issues that would require a case to be opened with Amazon, such as account error or warning messages, issues with listings, compliance…
How to Create Amazon A+ Content that Sets Your Products Apart from the Competition In a highly competitive marketplace, Amazon sellers are constantly searching for the latest edge to elevate their brand, products, and sales. Amazon’s A+ Content (also referred to as Enhanced Brand Content or EBC) is a great way to highlight your product’s…
When you envision a checkmark on a sneaker, a gecko on a commercial, or the slogan “taste the rainbow,” did a brand immediately come to mind? Brands like Nike, Geico, and Skittles have established such widely recognized branding that many of their commercials never even mention their brand name at all, and still instantly resonate…