Amazon DSP offers far more targeting flexibility than standard Sponsored Ads. Amazon DSP targeting options can use shopping behavior, product interactions, first-party data, contextual signals, and third-party audience data. That flexibility is useful, but more options do not automatically create a stronger campaign. The real value comes from understanding what each signal says about the…
Nearly three in four online shoppers, 74 percent, ran into a stockout on a product they regularly buy at least once in the past year. For Amazon brands, though, the real problem is not simply that customers cannot purchase the product for a few days. A stockout can interrupt sales momentum, weaken organic visibility, shut…
Amazon FBA reimbursements compensate eligible sellers when inventory is lost or damaged while under Amazon’s control. But reimbursement isn’t guaranteed simply because inventory disappears. While Amazon handles many fulfillment-center reimbursements automatically, brands are still responsible to monitor inventory, confirm reimbursements, and file manual claims when needed. The key is identifying where and when the inventory…
As of February 8, 2026, Amazon eliminated the exemption that let sellers of expensive items handle returns outside its standard prepaid-label workflow. Eight days later, it shortened the window sellers get to dispute a bad return from 60 days to 30. Neither change is catastrophic on its own. Together, they shift meaningful financial risk onto…
Q4 inventory decisions get made months before Q4 starts. Lead times, storage costs, and replenishment windows don’t compress just because November arrived. Brands that plan inventory in July and August are working with real numbers. Brands that wait until October are working with guesses, at a higher fee rate. The starting point is the inventory…
Amazon Brand Registry is free to enroll in and unlocks a significant set of tools: A+ Content, Brand Stores, Sponsored Brands, Sponsored Display, Brand Analytics, and listing protection. But getting it wrong at setup, or ignoring the program after approval, limits what it can actually do. The six mistakes below are the ones that most…
Sponsored Brands video is the only Amazon ad format that puts a moving product demonstration directly in search results, next to keyword-triggered queries, at the moment a shopper is actively looking. It autoplays muted, pays per click not per view, and is available only to Brand Registry sellers. This post covers Sponsored Brands video requirements…
Amazon’s AI shopping assistant, Rufus, already influences 38% of Amazon shopping sessions. By Q4 2025, it had over 300 million users and drove nearly $12 billion in incremental sales. Shoppers who use it are 60% more likely to buy. Rufus does not rank products the way search does. It picks 3 to 5 products and…
Amazon SEO and Google SEO are not the same discipline. They share some vocabulary, but they solve different problems for different platforms with different goals. Amazon is a marketplace built to help shoppers find and buy products. Google is a general search engine built to satisfy a much wider range of queries. If you are…
Most brands pick a fulfillment model and apply it across the board. That is usually the wrong approach. FBA makes sense for some products and destroys margin on others. FBM gives you control where you need it but costs you Prime visibility where that matters. The right answer depends on the product, not the brand….