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Tips For Selling on Amazon

Building & Enhancing Your Brand Presence on Amazon

May 20, 2022
When you envision a checkmark on a sneaker, a gecko on a commercial, or the slogan “taste the rainbow,” did a brand immediately come to mind? Brands like Nike, Geico, and Skittles have established such widely recognized branding that many of their commercials never even mention their brand name at all, and still instantly resonate…

A Guide to Listing Optimization

May 13, 2022
Amazon listing optimization is an essential part to the success of a seller’s business. Having an optimized product detail page helps increase sales, decrease ad spend, improve conversion rates, and enhance net revenue.   Brand Consistency The first step of optimizing Amazon listings is establishing brand guidelines that will be used on all product detail…

The Amazon Buy Box

April 22, 2022
One of the terms often seen in Amazon reporting and metrics tables is the “Buy Box Percentage”, a metric that provides data on how often you are winning the sale for a particular product. The Buy Box is one of the most important aspects to capturing sales, and critically affects your chances of success on…

Addressing Suppressed and Restricted Listings

April 8, 2022
Selling on Amazon can be an exceptionally profitable business if properly set up and well managed. Many mistakenly believe that once you set up an Amazon product listing, you can simply rake in the profits without having to adjust or maintain it. However, a wide variety of potential issues can arise for various reasons including…

Enforcing Minimum Advertised Price (MAP) on Amazon

March 28, 2022
Minimum Advertised Price (MAP) is the minimum price a manufacturer sets for product resale. Distributors and resellers are not permitted to advertise or resell products online for less than the manufacturer’s established MAP. When resellers agree to the terms outlined by the manufacturer, they sign a MAP agreement to ensure a level playing field and…

How To Choose the Right Amazon Product Category and Browsing Tree Guides

March 1, 2022
Similarly to Google search results, customers on Amazon are more likely to view products listed on page one of their search results. For this reason, ensuring a high level of discoverability and product ranking is key to remaining competitive on Amazon – especially at a time when there are more sellers on Amazon than ever…

Understanding Amazon ASINs: Parent/Child Relationships and Variations

February 24, 2022
Products sold on Amazon that have different sizes, colors, flavors, and other traits are typically referred to as “variation” or “parent-child relationship” product listings. These products are related to each other and allow customers to compare and choose products based on their different attributes – all on a single product page.   What Is an…

Amazon Seller’s Policy & Code of Conduct: Updated November 2021

December 20, 2021
UPDATE: NOVEMBER 2021 Amazon has provided updated “Selling Policies and Seller Code of Conduct” guidelines for November 2021 that all sellers are expected to adhere to when listing products on Amazon. Neglecting to adhere to these policies may result in suspension of the seller’s Amazon account.   Seller Code of Conduct This policy requires that…

Amazon Extends the Holiday Return Window (Again)

November 18, 2021
Introduction A customer's joy and a seller’s frustration – the ease of Amazon returns! If you’re familiar with selling on Amazon, you know the challenges that come along with navigating returns on the platform. To further complicate the matter, Amazon has extended the return window for purchases made between October 1st and December 31st for the…

Navigating Customer Returns on Amazon

October 21, 2021
One of the key benefits that shoppers love about Amazon is the painless customer return process. Unfortunately for sellers, Amazon has few customer return policy limitations and a generous return window. The average return rate on Amazon ranges between 5-15%. Some categories, like clothing, can get as high as 40%. In total, nearly $25M worth…

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