Amazon Increases Annual Fee for Prime Membership – February 2022

February 24, 2022

On February 3, 2022, Amazon announced that the company will increase the annual price of Prime membership in the U.S. from $119 to $139 – representing a 17% increase. This price hike is the first to hit since 2018 and is meant to offset inflation, rising wages and transportation costs.

Annual membership prices are rising across the board. Updated pricing will go into effect for Prime member sign-ups beginning on February 18, 2022, and will apply to current Prime members after March 25, 2022, on the date of their next renewal.

The price of Prime monthly membership is increasing from $12.99 to $14.99, and the price for Prime Students will increase to $7.49/month, with the price of the annual membership increasing to $69/year. Memberships for qualifying EBT and government assistance recipients will increase to $6.99/month.

In addition to Prime membership fee increases, Amazon also announced increased Fulfillment by Amazon (FBA) fees for third-party sellers at the end of 2021. Across the board, Amazon is likely facing elevated costs of business as the company reported a massive increase in Amazon sellers, which pushed their storage and fulfillment capabilities to new limits. Navigating supply chain constraints caused by the COVID-19 pandemic continues to prove challenging as well.

Since program inception 17 years ago, Amazon Prime membership has only seen three price increases, but they have now become a customary event at four-year intervals. Initially the program was priced at $79/year in 2005 and then saw rate increases in 2014 ($99/year), 2018 ($119/year), and 2022 ($139/year).

Even with significant price increases, Amazon is likely to continue to have high customer retention rates, as society has become accustomed to (and now demands) convenience and instant gratification – two important needs that Amazon fulfills for its customers through its platform simplicity and free 2-day shipping. When combined with the other benefits attributed to Prime membership, such as Prime Video, Amazon Music, Prime Day, Prime Exclusive Deals, and much more, Amazon has become a staple service for many American households.


The ZQUARED Advantage

With customers paying more for annual Amazon Prime memberships, they will rightfully require a seamless purchasing experience, in-stock products available through Prime shipping, and reliable 2-day delivery.

ZQUARED provides our Brand Partners with end-to-end solutions that focus on growing their businesses through advanced brand optimization and marketing techniques, strategy execution, proprietary technology, forecasting tools, logistical support, product distribution, and more. Our teams work to ensure a seamless customer experience that drives our clients’ revenue, while simplifying their business processes.

For more information about how ZQUARED can enhance your Amazon selling capabilities, contact our team at 234-978-2733.



ZQUARED invests in brands who sell on Amazon and are poised and ready for growth. Born from a service mindset, our passion is helping you navigate the online retail space in a way never imagined. With more than a decade of industry-leading experience selling on Amazon, we form partnerships rooted in collaboration to maximize value and achieve results.

Managing all aspects of the Amazon platform for your brand is a top priority. We offer full-suite services, including design, fulfillment, product listings, enhanced brand content, headline and sponsored ads and MAP violation support. Understanding all aspects of this sales channel can be overwhelming. We break down every aspect of your brand and what you will need to increase sales on Amazon.

To learn more about how ZQUARED can help you stay ahead of Amazon’s ever-changing rules, contact ZQUARED at 234-ZQUARED (978-2733), fill out our Contact Us form, or email us at