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The Amazon Buy Box

August 27, 2021
In today’s competitive Amazon marketplace, having a solid understanding of the Amazon Buy Box is critical. Over time, your ability to “own” the Buy Box can be the difference in thousands of dollars of sales. What is the Amazon Buy Box? The Buy Box is the “box” on a product detail page where customers can begin the…

What The EPA’s Threats Against Amazon Could Mean for Your Brand

August 14, 2021
When Amazon places restrictions on a listing – or on an entire category – sellers rightfully get nervous. If that category is loosely defined, the restrictions can spill over into non-offending products and accounts. The result can go beyond lost sales for legitimate sellers. It can mean weeks or months spent trying to correct a mistaken…

Amazon Prime Day 2021

May 23, 2021
Prime Day is quickly approaching, and you’re invited to participate! Amazon Prime Day 2020 marked the two biggest days ever for small and medium businesses in Amazon’s stores worldwide. Independent third-party sellers — most of which are small and medium-sized businesses — surpassed $3.5 billion in sales on Prime Day — a nearly 60% increase…

UPDATE: New Amazon Requirements for Nutritional Supplement Companies

April 27, 2021
Are you a nutritional or dietary supplement company who sells your product on Amazon? ZQUARED is helping you stay ahead of the game. IMPORTANT NOTICE: Effective on May 3, 2021, you will need to submit documents to obtain approval to list the affected products. If you do not obtain approval to sell these products prior…

ZQUARED Enhanced Advertising Platform – April 2021

April 27, 2021
New & Improved Advertising Platform Staying at the forefront of advertising is a top priority for ZQUARED, as ads are one of the most effective ways to grow your brand on Amazon. We have been diligently working to take our advertising platform to the next level and maximize our advertising efforts. We have improved control…

ZQUARED SnapShot

March 1, 2021
When you become a ZQUARED client, we provide access to real-time data in a single place with our proprietary dashboard, SnapShot. This data allows our clients to identify trends with insight into important metrics such as revenue, sales, returns, inventory, and Buy Box percentage. These trends and insights translate into strategic planning for continual brand…

Utilizing Amazon FBM (Fulfillment By Merchant) as a Competitive Advantage

September 2, 2020
As a seller, navigating and positioning your brand within Amazon’s competitive marketplace poses a variety of difficult challenges. Adding the complexities associated with determining the right fulfillment method for your brand is one such challenge. Amazon offers sellers two fulfillment processes: Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). Fulfillment by Amazon (FBA) allows…

Understanding Your Amazon Return On Ad Spend (ROAS)

August 10, 2020
Amazon continually rolls out new products, features and services that sellers can – and should – use to fuel brand growth on the Amazon platform. As an industry leader, ZQUARED is positioned to be on the cutting edge of utilizing and leveraging available tools to their full potential in support of our Brand Partners.  As…

How to Eliminate Rogue Buyers and Sellers on Amazon: 2020 Edition

March 30, 2020
There are two types of Amazon sellers: legitimate, authentic sellers and rogue sellers. Authentic sellers are legitimate business owners who are known by manufacturers as approved sellers of their products who adhere to all guidelines set forth by the brand. Rogue sellers are defined as any seller who is not transparent with manufacturers as to…

Amazon Video Now in Search Ads for Sponsored Brands

February 24, 2020
Amazon offers a variety of advertising options to help sellers reach their target audience and increase sales. The latest advertising option is video in search ads for sponsored brands. Video in search allows advertisers to create content-rich media that appears below the fold in the search results for select keywords that are relevant to the…

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