Amazon A+ Content
July 10, 2022
How to Create Amazon A+ Content that Sets Your Products Apart from the Competition
In a highly competitive marketplace, Amazon sellers are constantly searching for the latest edge to elevate their brand, products, and sales. Amazon’s A+ Content (also referred to as Enhanced Brand Content or EBC) is a great way to highlight your product’s differentiators in a visually appealing way, helping you to further optimize your detail page.
What Is Amazon A+ Content?
Amazon’s A+ Content provides sellers with a multitude of ways to present their product description using modular templates to showcase brand story, enhanced images, and text configurations. It’s an obvious visual upgrade from utilizing only a plaintext, unformatted description. Overall, it increases the real estate available to showcase your product while simultaneously providing a better experience for your customer.
Who Can Use A+ Content?
Amazon A+ Content is only available to brand owners who have completed the Brand Registry process, as well as emerging brand owners who are part of certain managed selling programs, such as Launchpad and Amazon Exclusives. Once a professional seller has been approved, they will be able to choose from a variety of modular templates that best suit their product and brand.
What Are the Benefits of Amazon A+ Content?
Customized Amazon A+ Content templates allow brands to establish brand consistency through their template selection, content voice, and image selection. Additionally, an enhanced product description allows for more details to be conveyed to potential customers. Arranging content in varying forms, ranging from long-form product descriptions to feature and bulleted content to banner images allows sellers to visually display their content and images in manners that appeal to all types of customers.
A+ Content allows customers to make purchase decisions through a unique combination of text and images, formatted in a manner that sellers believe will best portray their brand and products. A seller may also choose to create “About the Brand” content that’s focused on helping a customer learn about the company, its values, and product lines.
Amazon A+ Content Best Practices That Increase Conversions
Referencing Amazon’s guide for creating A+ Content will be essential in properly formatting the template with text and image requirements. Maximizing the effectiveness of Amazon A+ Content comes from establishing strong, consistent branding [LINK TO: “Branding” blog]. Selecting a modular template that conveys relevant, concise information through a combination of brand logo, product features and benefits – in the form of text and bullets – and utilizing professional quality lifestyle images that convey the intrinsic benefits of a product will help influence customers’ purchase decisions. Throughout the entire listing, sellers should be sure to portray their product’s features in a way that resonates with their target audiences and shows the added benefits of purchasing their product as opposed to competitors.
The ZQUARED Advantage
ZQUARED provides our brand partners with custom Amazon brand guidelines that drive brand optimization through marketing and strategy execution. Additionally, we can create customized A+ content for your products and brand, designing the proper template, images, and content for successful product positioning. We leverage the experience of our dedicated experts to create, monitor, and audit product listings to ensure compliance, effective keywording, and company branding.
To learn how ZQUARED can help you stay ahead in the Amazon game, request a comprehensive assessment of your Amazon channel from our Amazon Investment Partnership Team. You will receive audit results focused on your listings, category, competitors, reseller landscape and more with an individually-tailored strategic plan designed to capitalize on opportunities.
ZQUARED invests in brands who sell on Amazon and are poised and ready for growth. Born from a service mindset, our passion is partnering with your team to help you navigate the online retail space in a way never imagined. With more than a decade of industry-leading experience selling on Amazon, we form relationships rooted in collaboration to maximize value and achieve results.
Our Amazon Investment Partnership Team will perform a comprehensive audit of your Amazon channel strengths and weaknesses. You will receive audit results focused on your listings, category, competitors, reseller landscape and more with an individually-tailored strategic plan designed to capitalize on opportunities.