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Amazon Advertising Basics

September 1, 2022
In order to effectively sell on Amazon, seller’s need to create a comprehensive digital strategy that allows them to stand out amongst the sea of competitors. While an amazing product, eye-catching imagery, and captivating product listing content are all essential to driving sales and revenue, in today’s digital environment, those elements are not enough to…
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Amazon Ad Types

August 15, 2022
Amazon Ads play a key role in sustained success on the platform. Whether you’re an established seller or just starting out, ads are important for driving traffic, gaining brand recognition and improving ranking. There are many forms of advertising that can be utilized both on and off Amazon to drive traffic to detail pages. In…
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Navigating Case Management on Amazon

July 25, 2022
When a seller has an issue pertaining to their Amazon Seller Central account, they may be required to open a case in order to resolve the problem. There are a variety of common issues that would require a case to be opened with Amazon, such as account error or warning messages, issues with listings, compliance…
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Amazon A+ Content

July 10, 2022
How to Create Amazon A+ Content that Sets Your Products Apart from the Competition In a highly competitive marketplace, Amazon sellers are constantly searching for the latest edge to elevate their brand, products, and sales. Amazon’s A+ Content (also referred to as Enhanced Brand Content or EBC) is a great way to highlight your product’s…
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Walmart’s Competitive Edge to Amazon

June 25, 2022
Walmart Challenges Amazon, Leverages Retail Infrastructure for E-Commerce In recent years Amazon has spent millions building fulfillment centers across the country to allow for quick, same-day delivery to their customers. Walmart, however, already has a vast network of brick-and-mortar retailers positioned for delivery, which grants them a head start as they challenge Amazon for e-commerce…
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Brand Spotlight: Animal Necessity

June 14, 2022
Animal Necessity is a successful company in the pet health category that focuses on delivering high-quality supplements to veterinary health professionals and pet owners around the world. Their Ocu-GLO® Vision Supplement, developed by board-certified veterinary ophthalmologists, is specifically formulated to support canine eyes.   Challenge Before partnering with ZQUARED, Animal Necessity’s growing recognition in the…
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Building & Enhancing Your Brand Presence on Amazon

May 20, 2022
When you envision a checkmark on a sneaker, a gecko on a commercial, or the slogan “taste the rainbow,” did a brand immediately come to mind? Brands like Nike, Geico, and Skittles have established such widely recognized branding that many of their commercials never even mention their brand name at all, and still instantly resonate…
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A Guide to Listing Optimization

May 13, 2022
Amazon listing optimization is an essential part to the success of a seller’s business. Having an optimized product detail page helps increase sales, decrease ad spend, improve conversion rates, and enhance net revenue.   Brand Consistency The first step of optimizing Amazon listings is establishing brand guidelines that will be used on all product detail…
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Amazon Announces New Surcharge to Cope with Rising Costs

May 6, 2022
Due to rising costs tied to inflation, the war in Ukraine, and the ongoing pandemic, Amazon announced that it will be adding a 5% surcharge for all US-based third-party sellers who use Amazon Fulfillment Centers to store, pack, and ship products. The surcharge is scheduled to go into effect on April 28. Approximately 89 percent…
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Brand Spotlight: Fisher Space Pen

April 30, 2022
Paul C. Fisher revolutionized the pen industry with his sealed and pressurized ink cartridge that allows a pen to write in zero gravity, upside down, under water, over grease and in extreme temperatures. His invention literally launched Fisher Space Pens into space in 1967. Debuting on the Apollo 7 mission, the Fisher Space Pen has…
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