Our Blog

Are you a nutritional or dietary supplement company who sells your product on Amazon? ZQUARED is helping you stay ahead of the game. IMPORTANT NOTICE: Effective on May 3, 2021, you will need to submit documents to obtain approval to list the affected products. If you do not obtain approval to sell these products prior…

New & Improved Advertising Platform Staying at the forefront of advertising is a top priority for ZQUARED, as ads are one of the most effective ways to grow your brand on Amazon. We have been diligently working to take our advertising platform to the next level and maximize our advertising efforts. We have improved control…

When you become a ZQUARED client, we provide access to real-time data in a single place with our proprietary dashboard, SnapShot. This data allows our clients to identify trends with insight into important metrics such as revenue, sales, returns, inventory, and Buy Box percentage. These trends and insights translate into strategic planning for continual brand…

As a seller, navigating and positioning your brand within Amazon’s competitive marketplace poses a variety of difficult challenges. Adding the complexities associated with determining the right fulfillment method for your brand is one such challenge. Amazon offers sellers two fulfillment processes: Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). Fulfillment by Amazon (FBA) allows…

Amazon continually rolls out new products, features and services that sellers can – and should – use to fuel brand growth on the Amazon platform. As an industry leader, ZQUARED is positioned to be on the cutting edge of utilizing and leveraging available tools to their full potential in support of our Brand Partners.  As…

There are two types of Amazon sellers: legitimate, authentic sellers and rogue sellers. Authentic sellers are legitimate business owners who are known by manufacturers as approved sellers of their products who adhere to all guidelines set forth by the brand. Rogue sellers are defined as any seller who is not transparent with manufacturers as to…

Amazon offers a variety of advertising options to help sellers reach their target audience and increase sales. The latest advertising option is video in search ads for sponsored brands. Video in search allows advertisers to create content-rich media that appears below the fold in the search results for select keywords that are relevant to the…

No. 9 • 2018 revenue: $31.4 million • 2016-2018 change: 161.67% When brothers Zach and Chad Cornett founded Advantage Nutrition in Chad’s basement in 2010, they envisioned a brick-and-mortar retail company. That plan changed quickly when they saw the way online retail was taking off. “We realized that online ‘e-tail’ was blowing up like crazy,…

After spending countless hours researching and developing your brand and product(s), it’s finally time to start selling on Amazon and making some money! Or maybe you’ve been selling on Amazon but haven’t yet seen the uptick in sales that you’d like to see. Either way, congratulations on your dedication and entrepreneurship! If you want to…

Between online and brick and mortar retailers, consumers have more purchasing options than ever before. They are, therefore, more likely to engage in price comparison to find the best deal. Maintaining consistent pricing through efficient minimum advertised price (MAP) standards allows sellers to enhance their brand identity. This also decreases the risk of rogue sellers…