When a seller has an issue pertaining to their Amazon Seller Central account, they may be required to open a case in order to resolve the problem. There are a variety of common issues that would require a case to be opened with Amazon, such as account error or warning messages, issues with listings, compliance…
How to Create Amazon A+ Content that Sets Your Products Apart from the Competition In a highly competitive marketplace, Amazon sellers are constantly searching for the latest edge to elevate their brand, products, and sales. Amazon’s A+ Content (also referred to as Enhanced Brand Content or EBC) is a great way to highlight your product’s…
When you envision a checkmark on a sneaker, a gecko on a commercial, or the slogan “taste the rainbow,” did a brand immediately come to mind? Brands like Nike, Geico, and Skittles have established such widely recognized branding that many of their commercials never even mention their brand name at all, and still instantly resonate…
Amazon listing optimization is an essential part to the success of a seller’s business. Having an optimized product detail page helps increase sales, decrease ad spend, improve conversion rates, and enhance net revenue. Brand Consistency The first step of optimizing Amazon listings is establishing brand guidelines that will be used on all product detail…
One of the terms often seen in Amazon reporting and metrics tables is the “Buy Box Percentage”, a metric that provides data on how often you are winning the sale for a particular product. The Buy Box is one of the most important aspects to capturing sales, and critically affects your chances of success on…
Selling on Amazon can be an exceptionally profitable business if properly set up and well managed. Many mistakenly believe that once you set up an Amazon product listing, you can simply rake in the profits without having to adjust or maintain it. However, a wide variety of potential issues can arise for various reasons including…
Minimum Advertised Price (MAP) is the minimum price a manufacturer sets for product resale. Distributors and resellers are not permitted to advertise or resell products online for less than the manufacturer’s established MAP. When resellers agree to the terms outlined by the manufacturer, they sign a MAP agreement to ensure a level playing field and…
Similarly to Google search results, customers on Amazon are more likely to view products listed on page one of their search results. For this reason, ensuring a high level of discoverability and product ranking is key to remaining competitive on Amazon – especially at a time when there are more sellers on Amazon than ever…
Products sold on Amazon that have different sizes, colors, flavors, and other traits are typically referred to as “variation” or “parent-child relationship” product listings. These products are related to each other and allow customers to compare and choose products based on their different attributes – all on a single product page. What Is an…
UPDATE: NOVEMBER 2021 Amazon has provided updated “Selling Policies and Seller Code of Conduct” guidelines for November 2021 that all sellers are expected to adhere to when listing products on Amazon. Neglecting to adhere to these policies may result in suspension of the seller’s Amazon account. Seller Code of Conduct This policy requires that…