Tips For Selling on Amazon

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    Amazon Extends the Holiday Return Window (Again)

    Introduction A customer’s joy and a seller’s frustration – the ease of Amazon returns! If you’re familiar with selling on Amazon, you know the challenges that come along with navigating returns on the platform. To further complicate the matter, Amazon has extended the return window for purchases made between October 1st and December 31st for the…

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    Navigating Customer Returns on Amazon

    One of the key benefits that shoppers love about Amazon is the painless customer return process. Unfortunately for sellers, Amazon has few customer return policy limitations and a generous return window. The average return rate on Amazon ranges between 5-15%. Some categories, like clothing, can get as high as 40%. In total, nearly $25M worth…

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    How to Win the Holidays on Amazon

    Preparing for the Q4 Buying Frenzy For many Amazon Sellers, the holiday season is the most lucrative time of the year. With back-to-back Black Friday, Cyber Monday and Christmas buying frenzies, the uptick in traffic can position your account to enjoy increased sales and brand exposure. On top of the typical wave of seasonal business,…

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    The Amazon Buy Box

    In today’s competitive Amazon marketplace, having a solid understanding of the Amazon Buy Box is critical. Over time, your ability to “own” the Buy Box can be the difference in thousands of dollars of sales. What is the Amazon Buy Box? The Buy Box is the “box” on a product detail page where customers can begin the…

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    Amazon Prime Day 2021

    Prime Day is quickly approaching, and you’re invited to participate! Amazon Prime Day 2020 marked the two biggest days ever for small and medium businesses in Amazon’s stores worldwide. Independent third-party sellers — most of which are small and medium-sized businesses — surpassed $3.5 billion in sales on Prime Day — a nearly 60% increase…

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    ZQUARED SnapShot

    When you become a ZQUARED client, we provide access to real-time data in a single place with our proprietary dashboard, SnapShot. This data allows our clients to identify trends with insight into important metrics such as revenue, sales, returns, inventory, and Buy Box percentage. These trends and insights translate into strategic planning for continual brand…

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    Utilizing Amazon FBM (Fulfillment By Merchant) as a Competitive Advantage

    As a seller, navigating and positioning your brand within Amazon’s competitive marketplace poses a variety of difficult challenges. Adding the complexities associated with determining the right fulfillment method for your brand is one such challenge. Amazon offers sellers two fulfillment processes: Fulfillment by Amazon (FBA) or Fulfillment by Merchant (FBM). Fulfillment by Amazon (FBA) allows…