In the fast-paced world of ecommerce, maintaining control over your brand’s pricing is more important than ever. With dozens of online retailers and marketplaces competing for sales, inconsistent pricing can quickly erode your brand’s value and damage relationships with trusted partners. That’s why many brands rely on a strong minimum advertised price policy, often called…
As e-commerce evolves in 2025, key trends will reshape the industry, offering opportunities for growth and new ways to connect with consumers. From the rise of social shopping on TikTok and Instagram to the increasing influence of Gen Z’s focus on sustainability, brands are seeing shifts that demand attention. Innovations like voice shopping and AI-driven…
High grocery prices across the U.S. have led more households to turn to Walmart, a brand famous for low prices, for their everyday grocery needs—and they are placing their orders online. According to analysts at U.S. eGrocery Market Share, 37% of online food sales are now purchased through Walmart—a trend driven by inflation, rapid growth…
TikTok has announced a new partnership with Amazon, allowing users to shop for Amazon products directly through the social media app. The new feature seeks to capitalize on the growing “social commerce” trend—mainly driven by Gen Z and Millennial consumers—whereby users of social media apps can shop for products while engaging with content. Since launching…
Fueled by rapid improvements in fulfillment logistics and innovative technologies, ecommerce continues to grow as an alternative to brick-and-mortar retail, taking a larger share of the market – offering both a challenge and an exciting opportunity for ecommerce businesses looking to capture a growing audience. Online sales globally are expected to grow by 9% in…
Rapid developments in AI have led to more AI chatbots greeting customers when they visit online stores – mimicking the experience of a store clerk at a brick-and-mortar retailer. The technology continues to grow, and with it, the potential to revolutionize customer service. According to surveys conducted by eMarketer, 37% of e-commerce marketers worldwide already…
If you sell on Amazon and own your brand, protecting your listings and content should be a top priority. That is where Amazon Brand Registry comes in. It gives brand owners more control over their product detail pages and tools to protect against counterfeiters, listing edits, and other unauthorized activity. Many sellers hear about Brand…
If you are an e-commerce business owner and looking to expand your audience, utilizing social media is a must. The fast-growing trend of “social shopping” allows consumers to shop the products they love directly via social media. The experience is designed to be engaging and community-driven – and the potential revenue for prospective sellers is…
At least 28% of the world population shops online, and that figure is anticipated to grow in coming years. Overall, e-commerce sales could reach 20.8% of all retail sales worldwide in 2023. Total sales are projected to surpass $7 trillion by 2025. As customers turn to online retailers for their shopping needs, businesses are continually…
What is External Traffic? For sellers looking to stand out on the crowded Amazon marketplace, optimizing their products’ listings is essential. 75% percent of Amazon sales are generated through Amazon’s internal search engine alone. But what about that other 25%? This “external traffic” represents customers guided to Amazon listings through outside sources, such as social…