Establishing your brand on Amazon can be a difficult, daunting task in an ever-growing marketplace where marketability and differentiation – both brand and product – is more essential than ever before. Creating a fair, competitive marketplace by requiring online resellers to adhere to an established minimum price is important for protecting and growing your brand….
Introduction A customer’s joy and a seller’s frustration – the ease of Amazon returns! If you’re familiar with selling on Amazon, you know the challenges that come along with navigating returns on the platform. To further complicate the matter, Amazon has extended the return window for purchases made between October 1st and December 31st for the…
Introduction What items are flying off Amazon’s shelves this holiday season? Last year, e-commerce sales increased by 17% on the platform from October to December. During the 2020 holiday season, the e-tail giant delivered more than 1.5 billion toys, beauty and personal care products, electronics, and home goods. Sellers are expecting a continual tick upward…
One of the key benefits that shoppers love about Amazon is the painless customer return process. Unfortunately for sellers, Amazon has few customer return policy limitations and a generous return window. The average return rate on Amazon ranges between 5-15%. Some categories, like clothing, can get as high as 40%. In total, nearly $25M worth…
Preparing for the Q4 Buying Frenzy For many Amazon Sellers, the holiday season is the most lucrative time of the year. With back-to-back Black Friday, Cyber Monday and Christmas buying frenzies, the uptick in traffic can position your account to enjoy increased sales and brand exposure. On top of the typical wave of seasonal business,…
In today’s competitive Amazon marketplace, having a solid understanding of the Amazon Buy Box is critical. Over time, your ability to “own” the Buy Box can be the difference in thousands of dollars of sales. What is the Amazon Buy Box? The Buy Box is the “box” on a product detail page where customers can begin the…
When Amazon places restrictions on a listing – or on an entire category – sellers rightfully get nervous. If that category is loosely defined, the restrictions can spill over into non-offending products and accounts. The result can go beyond lost sales for legitimate sellers. It can mean weeks or months spent trying to correct a mistaken…
Prime Day is quickly approaching, and you’re invited to participate! Amazon Prime Day 2020 marked the two biggest days ever for small and medium businesses in Amazon’s stores worldwide. Independent third-party sellers — most of which are small and medium-sized businesses — surpassed $3.5 billion in sales on Prime Day — a nearly 60% increase…
Are you a nutritional or dietary supplement company who sells your product on Amazon? ZQUARED is helping you stay ahead of the game. IMPORTANT NOTICE: Effective on May 3, 2021, you will need to submit documents to obtain approval to list the affected products. If you do not obtain approval to sell these products prior…
New & Improved Advertising Platform Staying at the forefront of advertising is a top priority for ZQUARED, as ads are one of the most effective ways to grow your brand on Amazon. We have been diligently working to take our advertising platform to the next level and maximize our advertising efforts. We have improved control…