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In late 2023, Amazon announced plans to revamp its popular Fulfillment by Amazon (FBA) system, its storage and distribution infrastructure utilized by millions of Amazon third-party sellers to guarantee two-day delivery to their customers. For Amazon, the goal of this strategic shift is to improve delivery efficiency, reducing transportation and operational costs as well as…

The holiday season has come and gone, leaving a trail of twinkling lights, joyful memories, and, unfortunately, a mountain of returns. While some Amazon sellers meticulously strategize and bolster their return infrastructure, others might be caught off guard, facing customer service backlogs, processing delays, and ultimately, reputational damage. The question becomes: how can brands weather…

If you sell online, you are always looking for new ways to reach customers and improve your competitive edge. While Amazon undoubtedly offers the most global exposure, you might also hear rumblings of an old face with a new look shaking up the e-commerce landscape: Walmart. Although Walmart made a name for itself as the…

If you’re involved in marketing within an e-commerce business, you probably contemplate dozens of marketing strategy questions daily. Core to these questions is likely the big one: How can I drive traffic to my Amazon listings? It's no secret that the best e-commerce businesses sell, and sell well, on Amazon. Why? The answer is simple:…

In 2022, e-commerce sales globally broke $5.7 trillion, a figure which is expected to grow to nearly $6.3 trillion in 2023. Within this rapidly expanding market, shopping by mobile device – a trend known as “m-commerce” – is set to become the standard shopping method. E-commerce giants, such as Amazon and Walmart, are spearheading m-commerce…

Sustainability is becoming central to growing the beauty e-commerce market. The beauty industry – including skincare, fragrance, makeup, and haircare - has long been criticized for its environmental impact, use of toxic chemicals, and non-recyclable materials. However, in recent years, beauty has been undergoing a green movement, known as “sustainable beauty,” with brands taking action…

Developments in A.I. technology – like Amazon’s Alexa - are poised to reshape ecommerce and consumer behavior. As a result, online sellers will need to adapt to new product search methods powered by A.I. in order to stay on top of the trend. “You will never go to a search site again, you will never…

Health and personal care products – such as beauty, medicine, and hygiene - have long been a brick-and-mortar retail stronghold. Yet, as more consumers turn online for their shopping needs, physical retail dominance in this category is beginning to slip. Amazon, the world’s predominant ecommerce marketplace, is expected to overtake Walmart in health and personal…

The Importance of Forecasting on Amazon You’ve done the hard part: you have an excellent product and launched your e-commerce business on Amazon. However, selling online can be volatile: even after the turbulent start-up phase, navigating demand spikes and drops can be challenging if you are not fully prepared. Forecasting is an essential tool to…

Although overall U.S. economic inflation shows signs of cooling in recent months, the pet care industry continues to suffer from a high consumer price index (CPI) - the standard statistic used to measure inflation rates. As a result, pet care businesses struggle to maintain a profit margin without pushing consumers away with rising prices on…