Author: ZQUARED

Ecommerce Businesses Grapple with High Return Rates

Ecommerce Businesses Grapple with High Return Rates

The e-commerce market shows no signs of slowing following the rapid growth of online shopping at the onset of the COVID-19 pandemic. It broke $1 trillion in value at the end of 2022, constituting 70% of the total retail market. These booming sales accompany a high rate of return on purchased goods. In 2022, 20%…

Brand Spotlight: Pet Center, Inc.

Brand Spotlight: Pet Center, Inc.

Pet Center, Inc. prides itself on creating all-natural pet products that are both healthy and safe for your furry companions. Opening its doors in 1987 in California, PCI was founded because the pet industry was lacking safe and healthy alternatives to treats. The brand has been widely applauded for their continued commitment to excellence, and…

1st Party vs. 3rd Party: What is Best for your E-Commerce Business?

1st Party vs. 3rd Party: What is Best for your E-Commerce Business?

E-commerce is booming. For businesses looking to capitalize on digital marketplaces, Amazon and Walmart are obvious online marketplace choices. With the option to sell via these platforms in two primary ways – 1st Party (1P) and 3rd Party (3P) – you might be wondering which model will best serve your brand. In short, 1P turns…

Brand Spotlight: Smokey Mountain

Brand Spotlight: Smokey Mountain

In 1985, Smokey Mountain Chew was born as the first true innovator in the smokeless tobacco alternative space. Since its inception, the company has experienced tremendous growth, meeting a need in the industry for nicotine-free and tobacco-free alternatives to dip. Their vision for assisting adult tobacco consumers in taking back their tobacco-free lives has attracted…

Businesses Struggle with E-Commerce Demand

Businesses Struggle with E-Commerce Demand

E-commerce growth has soared since the onset of COVID-19, surpassing FTI Consulting’s pre-pandemic 2025 sales figures projections. It is on course to reach $1 trillion in 2022 for the first time ever. Analysts predict e-commerce retail to grow at a 10% compound annual growth rate through 2027, and exceed $2 trillion by 2030, which will…

Amazon Advertising Basics

Amazon Advertising Basics

In order to effectively sell on Amazon, seller’s need to create a comprehensive digital strategy that allows them to stand out amongst the sea of competitors. While an amazing product, eye-catching imagery, and captivating product listing content are all essential to driving sales and revenue, in today’s digital environment, those elements are not enough to…

Amazon Ad Types

Amazon Ad Types

Amazon Ads play a key role in sustained success on the platform. Whether you’re an established seller or just starting out, ads are important for driving traffic, gaining brand recognition and improving ranking. There are many forms of advertising that can be utilized both on and off Amazon to drive traffic to detail pages. In…

Navigating Case Management on Amazon

Navigating Case Management on Amazon

When a seller has an issue pertaining to their Amazon Seller Central account, they may be required to open a case in order to resolve the problem. There are a variety of common issues that would require a case to be opened with Amazon, such as account error or warning messages, issues with listings, compliance…

Amazon A+ Content

Amazon A+ Content

How to Create Amazon A+ Content that Sets Your Products Apart from the Competition In a highly competitive marketplace, Amazon sellers are constantly searching for the latest edge to elevate their brand, products, and sales. Amazon’s A+ Content (also referred to as Enhanced Brand Content or EBC) is a great way to highlight your product’s…