Amazon announced on November 5, 2026 that it is changing what U.S. sellers pay for Fulfillment by Amazon in 2027. Starting January 15, FBA fulfillment fees will rise by an average of $0.19 per unit, and the existing 3.5% fuel and logistics surcharge will continue. Five fee categories will lose access to low-price FBA rates….
Amazon Promotions Work Differently Behind the Discount Cyber Week and Prime events put Amazon promotions front and center, but coupons, Prime Exclusive Discounts, and Lightning Deals are tools brands can use throughout the year. To a shopper, all three formats look like the same thing: a lower price. Behind that lower price, each format works…
When a retail buyer complains about your Amazon price, the complaint usually reaches further than one listing. The retailer bought inventory against an expected selling price, planned its margin around that price, and may have scheduled a promotion that the product’s Amazon offer now undercuts. Treating the issue as a one-time pricing error misses the…
Most brands spend substantial time refining their listing bullets, keywords, and A+ Content. However, before anyone reads a word of your listing, they scroll past dozens of thumbnails and choose the few worth opening. The main image does much of the work in that moment, often before shoppers give the price or reviews a second…
What Kind of Support Does Your Brand Need? Agencies, consultants, and channel partners often promise the same outcome: more sales, better margins, and a stronger presence on Amazon and other marketplaces. The working relationships behind those promises can look very different. That difference makes a real difference in the execution strategy you should pursue. A…
Has Amazon Become Bigger Than Your Team Can Support? As your Amazon business grows, the work required to manage it can outpace your team’s capacity. A growing catalog makes it harder to keep every listing accurate and up to date. A larger ad budget also means more time spent reviewing results and deciding where to…
Amazon product titles now have a hard ceiling. Since July 27, 2026, titles in every category except media must be 75 characters or fewer, spaces included. The scale of the change is hard to overstate. Amazon says more than 984 million titles have been updated since June 2026. The rule also applies to Amazon’s own…
Amazon makes it easy to flip on Canada and Mexico from your existing US listings. That ease can be deceptive. The tools are familiar, but the costs, compliance obligations, and margin math are not the same business you’re running in the US, and each layer below adds its own cost before you sell a single…
Most brands approach Amazon with a consumer mindset. They optimize product pages for individual shoppers and structure pricing around single-unit purchases. Growth is usually measured through consumer demand. That makes sense because Amazon is still best known as a consumer marketplace. But inside that same ecosystem is a large business purchasing channel with very different…
Amazon DSP offers far more targeting flexibility than standard Sponsored Ads. Amazon DSP targeting options can use shopping behavior, product interactions, first-party data, contextual signals, and third-party audience data. That flexibility is useful, but more options do not automatically create a stronger campaign. The real value comes from understanding what each signal says about the…