Sponsored Brands video is the only Amazon ad format that puts a moving product demonstration directly in search results, next to keyword-triggered queries, at the moment a shopper is actively looking. It autoplays muted, pays per click not per view, and is available only to Brand Registry sellers. This post covers Sponsored Brands video requirements…
Amazon DSP comes up often in conversations about scaling advertising. It is also one of the most misunderstood tools on the platform. Some brands dismiss it as too expensive. Others treat it as a natural next step after Sponsored Products without understanding what they are getting into. This post covers what DSP is, how it…
Most brands treat Amazon video like a single tool. Post it on the listing, maybe run a video ad, call it done. That approach leaves a lot of potential upside on the table. Amazon now supports video across four distinct placements – product detail pages, Sponsored Brands ads, your Brand Store, and Amazon Live –…
New & Improved Advertising Platform Staying at the forefront of advertising is a top priority for ZQUARED, as ads are one of the most effective ways to grow your brand on Amazon. We have been diligently working to take our advertising platform to the next level and maximize our advertising efforts. We have improved control…