Advertising

Advertising | Blog | Tips For Selling on Amazon
Sponsored Brands Video Requirements: What Amazon Brands Need Before Launch
Sponsored Brands video is the only Amazon ad format that puts a moving product demonstration directly in search results, next to keyword-triggered queries, at the moment a shopper is actively looking. It autoplays muted, pays per click not per view, and is available only to Brand Registry sellers. This post covers Sponsored Brands video requirements…
Advertising | Blog
What Is Amazon DSP and When Should Brands Use It?
Amazon DSP comes up often in conversations about scaling advertising. It is also one of the most misunderstood tools on the platform. Some brands dismiss it as too expensive. Others treat it as a natural next step after Sponsored Products without understanding what they are getting into. This post covers what DSP is, how it…