Amazon DSP offers far more targeting flexibility than standard Sponsored Ads. Amazon DSP targeting options can use shopping behavior, product interactions, first-party data, contextual signals, and third-party audience data. That flexibility is useful, but more options do not automatically create a stronger campaign. The real value comes from understanding what each signal says about the…
Sponsored Brands video is the only Amazon ad format that puts a moving product demonstration directly in search results, next to keyword-triggered queries, at the moment a shopper is actively looking. It autoplays muted, pays per click not per view, and is available only to Brand Registry sellers. This post covers Sponsored Brands video requirements…
Amazon DSP comes up often in conversations about scaling advertising. It is also one of the most misunderstood tools on the platform. Some brands dismiss it as too expensive. Others treat it as a natural next step after Sponsored Products without understanding what they are getting into. This post covers what DSP is, how it…