Amazon product titles now have a hard ceiling. Since July 27, 2026, titles in every category except media must be 75 characters or fewer, spaces included. The scale of the change is hard to overstate. Amazon says more than 984 million titles have been updated since June 2026. The rule also applies to Amazon’s own…
Most brands approach Amazon with a consumer mindset. They optimize product pages for individual shoppers and structure pricing around single-unit purchases. Growth is usually measured through consumer demand. That makes sense because Amazon is still best known as a consumer marketplace. But inside that same ecosystem is a large business purchasing channel with very different…
As of February 8, 2026, Amazon eliminated the exemption that let sellers of expensive items handle returns outside its standard prepaid-label workflow. Eight days later, it shortened the window sellers get to dispute a bad return from 60 days to 30. Neither change is catastrophic on its own. Together, they shift meaningful financial risk onto…
Leaders need better signals, not more updates. A leader who reads ten status updates a day can still have no idea what’s actually going on, because volume and clarity aren’t the same thing. Staying informed without micromanaging means getting information that explains what changed, why it matters, and where judgment is actually needed. More Updates…
Many e-commerce brands hit $1 million doing everything by feel. The founder makes every call: pricing, inventory, ad spend, customer replies. That approach works early, and it stops working once the business outruns one person’s attention. Why the $1 Million Plateau Happens Instinct runs out of room The first $1 million usually comes from founder…
Amazon Brand Registry is free to enroll in and unlocks a significant set of tools: A+ Content, Brand Stores, Sponsored Brands, Sponsored Display, Brand Analytics, and listing protection. But getting it wrong at setup, or ignoring the program after approval, limits what it can actually do. The six mistakes below are the ones that most…
Amazon DSP comes up often in conversations about scaling advertising. It is also one of the most misunderstood tools on the platform. Some brands dismiss it as too expensive. Others treat it as a natural next step after Sponsored Products without understanding what they are getting into. This post covers what DSP is, how it…
On May 13, 2026, Amazon retired the standalone Rufus chatbot and folded its technology into a new assistant called Alexa for Shopping. If you spent the last year optimizing for Rufus, your work was not wasted. The conversational engine that powered Rufus survives – Amazon combined Rufus’s product knowledge with Alexa+’s personalization and rebuilt it…
Shoppers on Amazon cannot touch, try, or test a product. What they are actually doing is assessing risk. A listing that feels trustworthy lowers that perceived risk enough to tip the decision toward purchase. A listing that raises doubt, even a small subconscious doubt, sends the shopper back to the search results. Knowing what creates…
Amazon’s AI shopping assistant, Rufus, already influences 38% of Amazon shopping sessions. By Q4 2025, it had over 300 million users and drove nearly $12 billion in incremental sales. Shoppers who use it are 60% more likely to buy. Rufus does not rank products the way search does. It picks 3 to 5 products and…