The potential ban of TikTok in the U.S. following a bill passed by U.S. Congress and signed into law by President Biden on April 24 could rattle the ecommerce industry, particularly for Amazon sellers who were increasingly using the platform to engage potential customers. With its focus on quick, casual engagement among younger demographics, TikTok…
The landscape of Amazon continues to evolve, presenting both exciting opportunities and significant challenges for sellers. In 2024, three key areas stand out as potential roadblocks to success: compromised cash flow, fierce competition, and stringent inventory expectations. However, with the right strategies and support, these hurdles can be transformed into stepping stones for growth. Challenge…
The retail industry, continuously in flux, is poised for significant transformations in the next five years. Industry leaders predict a landscape shaped by seamless tech integration, evolving consumer preferences, and a redefinition of what constitutes the “store” experience. Given the boom in ecommerce, especially since the COVID-19 pandemic, it is not surprising that more and…
If you sell on Amazon and own your brand, protecting your listings and content should be a top priority. That is where Amazon Brand Registry comes in. It gives brand owners more control over their product detail pages and tools to protect against counterfeiters, listing edits, and other unauthorized activity. Many sellers hear about Brand…
In late 2023, Amazon announced plans to revamp its popular Fulfillment by Amazon (FBA) system, its storage and distribution infrastructure utilized by millions of Amazon third-party sellers to guarantee two-day delivery to their customers. For Amazon, the goal of this strategic shift is to improve delivery efficiency, reducing transportation and operational costs as well as…
The holiday season has come and gone, leaving a trail of twinkling lights, joyful memories, and, unfortunately, a mountain of returns. While some Amazon sellers meticulously strategize and bolster their return infrastructure, others might be caught off guard, facing customer service backlogs, processing delays, and ultimately, reputational damage. The question becomes: how can brands weather…
If you sell online, you are always looking for new ways to reach customers and improve your competitive edge. While Amazon undoubtedly offers the most global exposure, you might also hear rumblings of an old face with a new look shaking up the e-commerce landscape: Walmart. Although Walmart made a name for itself as the…
If you’re involved in marketing within an e-commerce business, you probably contemplate dozens of marketing strategy questions daily. Core to these questions is likely the big one: How can I drive traffic to my Amazon listings? It’s no secret that the best e-commerce businesses sell, and sell well, on Amazon. Why? The answer is simple:…
In 2022, e-commerce sales globally broke $5.7 trillion, a figure which is expected to grow to nearly $6.3 trillion in 2023. Within this rapidly expanding market, shopping by mobile device – a trend known as “m-commerce” – is set to become the standard shopping method. E-commerce giants, such as Amazon and Walmart, are spearheading m-commerce…
Sustainability is becoming central to growing the beauty e-commerce market. The beauty industry – including skincare, fragrance, makeup, and haircare – has long been criticized for its environmental impact, use of toxic chemicals, and non-recyclable materials. However, in recent years, beauty has been undergoing a green movement, known as “sustainable beauty,” with brands taking action…