If you’re involved in marketing within an e-commerce business, you probably contemplate dozens of marketing strategy questions daily. Core to these questions is likely the big one: How can I drive traffic to my Amazon listings? It’s no secret that the best e-commerce businesses sell, and sell well, on Amazon. Why? The answer is simple:…
In 2022, e-commerce sales globally broke $5.7 trillion, a figure which is expected to grow to nearly $6.3 trillion in 2023. Within this rapidly expanding market, shopping by mobile device – a trend known as “m-commerce” – is set to become the standard shopping method. E-commerce giants, such as Amazon and Walmart, are spearheading m-commerce…
Sustainability is becoming central to growing the beauty e-commerce market. The beauty industry – including skincare, fragrance, makeup, and haircare – has long been criticized for its environmental impact, use of toxic chemicals, and non-recyclable materials. However, in recent years, beauty has been undergoing a green movement, known as “sustainable beauty,” with brands taking action…
Developments in A.I. technology – like Amazon’s Alexa – are poised to reshape ecommerce and consumer behavior. As a result, online sellers will need to adapt to new product search methods powered by A.I. in order to stay on top of the trend. “You will never go to a search site again, you will never…
Health and personal care products – such as beauty, medicine, and hygiene – have long been a brick-and-mortar retail stronghold. Yet, as more consumers turn online for their shopping needs, physical retail dominance in this category is beginning to slip. Amazon, the world’s predominant ecommerce marketplace, is expected to overtake Walmart in health and personal…
The Importance of Forecasting on Amazon You’ve done the hard part: you have an excellent product and launched your e-commerce business on Amazon. However, selling online can be volatile: even after the turbulent start-up phase, navigating demand spikes and drops can be challenging if you are not fully prepared. Forecasting is an essential tool to…
Although overall U.S. economic inflation shows signs of cooling in recent months, the pet care industry continues to suffer from a high consumer price index (CPI) – the standard statistic used to measure inflation rates. As a result, pet care businesses struggle to maintain a profit margin without pushing consumers away with rising prices on…
If you are an e-commerce business owner and looking to expand your audience, utilizing social media is a must. The fast-growing trend of “social shopping” allows consumers to shop the products they love directly via social media. The experience is designed to be engaging and community-driven – and the potential revenue for prospective sellers is…
At least 28% of the world population shops online, and that figure is anticipated to grow in coming years. Overall, e-commerce sales could reach 20.8% of all retail sales worldwide in 2023. Total sales are projected to surpass $7 trillion by 2025. As customers turn to online retailers for their shopping needs, businesses are continually…
What is External Traffic? For sellers looking to stand out on the crowded Amazon marketplace, optimizing their products’ listings is essential. 75% percent of Amazon sales are generated through Amazon’s internal search engine alone. But what about that other 25%? This “external traffic” represents customers guided to Amazon listings through outside sources, such as social…
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