ZQUARED Enhanced Advertising Platform – April 2021

April 27, 2021

New & Improved Advertising Platform

Staying at the forefront of advertising is a top priority for ZQUARED, as ads are one of the most effective ways to grow your brand on Amazon. We have been diligently working to take our advertising platform to the next level and maximize our advertising efforts. We have improved control over the following areas:

Improvement: Ability to Manage Sponsored Brands Video Campaigns.

Benefit: No longer have to adjust bids manually, we can allow the machine to learn and manage to a particular target.

Improvement: Ability to Manage Sponsored Display Campaigns.

Benefit: No longer have to adjust bids manually, we can allow the machine to learn and manage to a particular target.

Improvement: Ability to Access DSP.

Benefit: Our brands have access to DSP without having to go through the process of setting up accounts of their own with very high minimums and a bunch of onboarding.

Improvement: Ability to Run and Track Experiments.

Benefit: We can test whether or not an increased or decreased bid for a keyword has an impact on the overall performance of the campaign – run for a specific duration of time.

Improvement: Ability to Reduce the number of Campaigns.

Benefit:v No longer have to build campaigns for each individual SKU to achieve most effective spend – we are grouping products to maximize conversion.

Improvement: Ability to boost individual KWs.

Benefit: Experiments.

Improvement: Ability to test lower bids for individual KWs.

Benefit: Experiments.

Improvement: Automatic category targeting campaign creation.

Benefit: N/A

Improvement: Ability to easily evaluate how ad sales are influencing organic sales.

Benefit: Full view of sales organically and attributed to ads – easy to understand trends for a brand.

Improvement: An experiment tracking module.

Benefit: Experiments.