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    What Amazon’s Rufus Means for Your Listings in 2026

    May 13, 2026
    Amazon’s AI shopping assistant, Rufus, already influences 38% of Amazon shopping sessions. By Q4 2025, it had over 300 million users and drove nearly $12 billion in incremental sales. Shoppers who use it are 60% more likely to buy. Rufus does not rank products the way search does. It picks 3 to 5 products and…
    Read more: What Amazon’s Rufus Means for Your Listings in 2026

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