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    The Economics of 1P vs. 3P: How Each Model Impacts Profitability and Control

    July 3, 2025
    When it comes to selling on Amazon, one of the most strategic choices a brand faces is whether to operate as a first-party (1P) vendor through Vendor Central, or a third-party (3P) seller through Seller Central. While both models grant access to Amazon’s customer base, they differ dramatically in how they affect profit margins, operational…
    Read more: The Economics of 1P vs. 3P: How Each Model Impacts Profitability and Control

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