6 Essential Hires Every Growing Amazon Brand Needs

Scaling an Amazon business isn’t just about listing products—it’s about building a powerhouse operation that maximizes efficiency, mitigates risks, and drives sustainable growth. Many businesses enter the marketplace with strong products and a solid brand, only to struggle with the intricate web of logistics, advertising, compliance, and financial management required to stay competitive.

Amazon is a high-stakes game, and those who approach it with a piecemeal strategy often find themselves outpaced by competitors who have invested in the right talent. Whether you’re looking to establish your presence or expand your reach, assembling the right team is essential.

This guide breaks down the six critical roles necessary to run a high-performing Amazon business—whether through in-house hiring or strategic outsourcing. If your brand is serious about thriving in this competitive space, you can’t afford to overlook these positions.

1. Amazon Account Manager

• Why It’s Critical: This role serves as the central hub of your Amazon operations, overseeing strategy, performance, and compliance. A dedicated account manager ensures your brand remains competitive while staying ahead of platform updates and algorithm changes.
• Key Responsibilities:
  • Develop and execute growth strategies
  • Monitor account health and compliance
  • Manage product listings and catalog optimization
  • Analyze sales trends and identify opportunities for expansion
  • Troubleshoot issues, such as listing suppressions or policy violations
• What Happens If This Role Is Missing? Without a dedicated account manager, brands often find themselves consistently reacting to problems rather than proactively optimizing for success. Listings may get suppressed, sales performance may fluctuate unpredictably, and compliance issues can arise without warning.
• Required Expertise & Background: Experience in e-commerce account management, deep knowledge of Amazon Seller Central, proficiency in data analytics, and familiarity with compliance policies. Strong communication and problem-solving skills are essential.

2. Inventory & Logistics Manager

• Why It’s Critical: Running out of stock or overstocking can be equally disastrous. This role ensures products are always available while avoiding unnecessary storage fees and supply chain disruptions, striking the delicate balance between the high cost of excess inventory with the high cost of lost sales due to stockouts.
• Key Responsibilities:
  • Manage inventory levels and restock cycles
  • Forecast demand to prevent stockouts and over-ordering
  • Coordinate with suppliers and Amazon fulfillment centers
  • Optimize shipments for cost efficiency
  • Reduce excess fees related to storage and fulfillment
  • Reduce the cash investment required to operate the business
• What Happens If This Role Is Missing? Without strong inventory management, brands risk stockouts, leading to lost sales and a drop in search rankings. Overstocking ties up cash flow and increases Amazon’s long-term storage fees, hurting profitability.
• Required Expertise & Background: Background in supply chain management, logistics, or warehouse operations. Experience with inventory forecasting tools, Amazon FBA processes, and cost optimization strategies is highly valuable.

3. Advertising/PPC Manager

• Why It’s Critical: Amazon is increasingly a pay-to-play marketplace. Running effective PPC campaigns is essential for visibility, traffic, and profitability.
• Key Responsibilities:
  • Develop and manage Amazon advertising campaigns
  • Optimize keyword targeting and bid strategies
  • Maximize return on ad spend (ROAS) through continuous adjustments
  • Analyze campaign performance and make data-driven decisions
  • Scale ad campaigns to increase reach and generate more conversions
• What Happens If This Role Is Missing? Poorly managed advertising leads to wasted spend and low conversion rates. Without expertise in PPC, brands may struggle to rank for competitive keywords, leaving sales potential untapped.
• Required Expertise & Background: In-depth understanding of Amazon Advertising (PPC), keyword research tools, and bid management strategies. Strong analytical skills and experience with campaign performance optimization are crucial.

4. Content & Amazon SEO Specialist

• Why It’s Critical: Well-optimized product listings increase organic traffic, improve conversion rates, and help your brand stand out in a crowded marketplace. This role also improves the return on your investment in advertising – the traffic generated from ads is more likely to convert to a sale when you have great marketing content.
• Key Responsibilities:
  • Conduct keyword research to optimize listings
  • Write compelling product titles, bullet points, and descriptions
  • Develop enhanced brand content (A+ Content) and storefront design
  • Improve search ranking and visibility through strategic SEO
  • A/B test content to maximize conversion rates
• What Happens If This Role Is Missing? Without SEO-optimized content, products may never be discovered by potential buyers. Poorly written listings lead to low conversion rates, making it harder to scale your brand.
• Required Expertise & Background: Experience in digital marketing, copywriting, and SEO. Knowledge of Amazon’s A9 algorithm, A+ Content creation, and keyword optimization is essential for success in this role.

5. Finance & Data Analyst

• Why It’s Critical: Amazon’s fee structure is complex, and profitability can be difficult to track without a data-driven approach. This role ensures that financial decisions are made with accurate insights.
• Key Responsibilities:
  • Track Amazon fees, payouts, and profitability metrics
  • Analyze advertising spend versus revenue
  • Identify areas to reduce costs and maximize margins
  • Pursue reimbursements for chargeback fees, shortages, and accruals
  • Forecast revenue and plan for future growth
  • Ensure accurate financial reporting and compliance
• What Happens If This Role Is Missing? Brands often operate blindly without a strong financial strategy, leading to unexpected fees, cash flow problems, and missed opportunities to scale efficiently.
• Required Expertise & Background: Background in finance, accounting, or data analytics. Familiarity with Amazon’s fee structures, profit analysis, and forecasting tools is key to ensuring financial stability.

6. Compliance & Brand Protection Specialist

• Why It’s Critical: Amazon’s policies are strict, and failing to comply can result in listing suspensions or account bans. Protecting your brand from unauthorized sellers is also key to maintaining pricing and reputation.
• Key Responsibilities:
  • Ensure all listings comply with Amazon’s policies and category regulations
  • Monitor account health and address compliance violations
  • Manage case submissions and appeal processes
  • Protect against counterfeiters, MAP violations, and unauthorized sellers
  • Stay up to date on Amazon’s evolving guidelines
• What Happens If This Role Is Missing? Without proper compliance oversight, brands risk sudden listing takedowns or account suspensions. Unauthorized sellers can undercut pricing, leading to brand erosion and loss of consumer trust.
• Required Expertise & Background: Expertise in Amazon compliance policies, intellectual property protection, and case management. Strong attention to detail and problem-solving skills are required to prevent and resolve account issues.

Conclusion

Building an in-house Amazon team is a major investment, with hiring, training, and management costs quickly adding up. However, without the right expertise, brands risk wasted ad spend, compliance issues, and lost revenue opportunities.

For brands with the resources, hiring internally provides control and direct oversight. But for those looking to scale without the overhead, an e-commerce management partner can provide the same expertise at a fraction of the cost, streamlining operations while ensuring every aspect of your business is optimized.

Evaluate your team’s structure and determine whether hiring internally or leveraging an external partner is the right move. Investing in the right expertise—one way or another—is essential for long-term success in the competitive Amazon marketplace.